Let's get one thing out of the way – Honda makes great cars. There's absolutely no doubt about that. But of course, it's not so difficult to make good cars, even great ones, which start at double-digit lakh prices. Bring that figure down to half that, and you'll see that it's not such an easy task. Not that auto makers in India fail at this task, but just that the competition this down the order is far more cut throat and to stand out against the established competition is a fairly monumental task. Honda managed to burn, or let's say slightly singe its fingers with the Jazz – a car which proved that you can have one of the best products in this hotly contested segment, and yet fail to make waves if the pricing is not right.
