Cashing in on the luxury car customisation craze in the UAE

It doesn’t take a genius to figure out what the top car brands in the United Arab Emirates (UAE) are likely to be. We’re talking luxury car brands, of course. And sales everywhere are booming across this oil-rich Persian Gulf state, from the top end down to the lower reaches of the just-get-me-from-A-to-B segment of the car-sales market. That bottom-end rung is inhabited in the main by buyers with the ear of a friendly bank and a car loan in their pockets, not surprisingly, while luxury-end sales are driven by…uhm, people with large dollops of personal wealth.

And not content with simply purchasing a luxury car the majority of drivers anywhere across the planet would simply die for, the well-heeled also like to customise their vehicles. In fact, there’s a whole industry which has sprung up aimed at helping them do just that. And the UAE is set to emerge as a regional hub for auto tuning and customisation.